When marketing a listing, real estate postcards are a great way to tell prospects about the benefits of buying or selling with you. They’re simple, easy to read, and can be personalized with your company’s branding. Plus, they give buyers valuable information they can use when deciding whether or not to work with you as their real estate agent.
You can also use postcard services provided by Wise Pelican or similar companies specializing in direct mail marketing in real estate. So if you haven’t tried this form of marketing yet, you should. Meanwhile, check out the benefits of this method in this article.
Postcards are easy to read and remember
Postcards are effective because they’re easy to read and remember. The size of a postcard is small enough to carry around in your pocket or purse, making it easy for you to share with potential clients on the go.
And since people tend to be drawn toward anything visually appealing and aesthetically pleasing, postcards have an advantage over other marketing materials because they catch the reader’s attention from across the room. They’re also straightforward: just one image with one message gets sent straight without any additional messages getting lost along the way. Moreover, your clients will remember its message longer than if multiple images or texts were competing for their attention at once!
Low-cost and high returns
Postcards are a low-cost, high-return way to market yourself and your listings. They’re also an affordable way to market your business. And that is because postcards are cheap. You can purchase postcard printing in bulk, so you won’t have to pay additional fees for printing or paper.
They also don’t require any additional labor time from you or anyone in your office. That means no extra staff costs for mailing and stuffing envelopes, addressing mailers, etc., which also saves money on staffing costs over time!
You can show full-color listings
Real estate postcards showcase your listing in full color. For example, you could use them to show off the interior of a home or apartment and its amenities and features. Postcards also allow you to include pictures of the exterior of your property so that potential buyers can get an idea of what it looks like from all angles.
They are trackable
Tracking is a must for effective marketing, and it will help you know how well your marketing is working and allow you to improve it in the future. In real estate, tracking can tell you which marketing channels are working best for your business and what areas of your business need more attention.
Companies specializing in direct mail marketing, including postcards, help you track the postcards you send by adding a unique code to each printed material or email (the “tracking code”). You can use this code on all printed materials to track performance through the platform’s analytics dashboard.
You can personalize the design and content
You can personalize your postcard designs and content. For example, you can use your photos to send a unique brand message that stands out, which also helps customers identify with you as an individual (and not just another agent).
You can use your content on the front of the postcard, on the back of the postcard, and even inside! In fact, if they want more information on why they should choose you as their real estate agent or what benefits they would get by doing business with you, you can include these answers in the card itself.
If you’re looking for a way to market your real estate business that’s cost-effective and easy, postcard marketing offered by Wise Pelican and similar companies is an excellent choice. There are many benefits to using postcards and several ways to use them in your marketing strategy, whether you’re looking for more leads or trying to get your name out there.